Beauty philosophy

Beauty from
the beginning.

In Japan, we believe there is underlying meaning everywhere, in everything and in everyone. It is from this very force that beauty originates. True beauty runs deep beyond superficiality. It stems from within and inspires empathy, for greater understanding and acceptance of all living things. It is both visible and invisible – beauty is sensitive to nature, climate, light and color, the five senses, and the many intricate details of life itself.

For over 140 years, Shiseido has redefined the concept of beauty and spread its knowledge and power. We find beauty all over the world. We find beauty through R&D. We find beauty in science and art. We find beauty in the relationships we have, in the products we make and in how we engage with the world.

Shiseido. Sharing beauty since 1872.

Beauty from the beginning