WHITE LUCENT

Free your skin from the feeling of dark spots.
WHITE LUCENT pushes brightening forward, to bring out your skin’s glowing, luminous best now, and into the future.

DOUBLE STRIKE
BRIGHTENING.

Correct spots with laser speed.
Resist new spots into the future.

WHITE LUCENT works on the skin in two different ways to emerge as a completely new kind of brightening skincare treatment.
It combines quick-acting effects inspired by those associated with professional cosmetic procedures with the ongoing benefits of brightening skincare treatments.

Shiseido's advanced research on the unique condition of skin with pigmentations led to this new Double Strike brightening system with a higher level of brightening—a process that revitalizes the skin, allowing it to remain radiant.

Shiseido's professional and progressive brightening solution, PROAPPROACH×2 Technology creates melanin-resistant skin to help improve dark spots now, and prevent future ones.

PROAPPROACH×2 Technology

  • PRO-RESISTANCE
  • SAKURAResist Technology
  • PRO-IMPROVEMENT
  • MicroTarget Technology
  • MultiBright Technology
  • Luminizing Surge Technology
  • Deep Infuse Technology

SAKURAResist Technology

The new height of melanin resistance.

Shiseido has newly developed SAKURAResist Technology which suppresses the skin's signals for pigment production. The key ingredient of SAKURAResist Technology is derived from Japanese cherry blossoms (Prunus yedoensis), known for their creamy, pinkish-white complexion.

Skin with
Low Melanin Resistance

Stimuli

Epidermal cell

Melanocytes

Excessive amount of pigments produced

New
WHITE LUCENT

When skin supported by SAKURAResist Technology is exposed to aggressors.

Skin with
High Melanin Resistance

Stimuli

Appropriate amount of pigments produced

*Illustrative depiction

MicroTargeting Spot Corrector

MicroTargeting Spot Corrector targets the appearance of various dark spots, from the very dark and stubborn to the tiny and blurred, that appear all over the face.

SAKURAResist Technology
MicroTarget Technology

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82%

Felt the number of spots was decreased.*1

81%

Felt that the serum was more superior in reducing dark spots scattered over the face than laser therapy.*2

Testing conducted by independent laboratory on 93-100 Asian women who had experienced spot-removal laser therapy in the past.
*1: Result after 4 weeks. *2: Result after 12 weeks.

MultiBright Night Cream

This intensive, multi-functional brightening night cream takes advantage of Shiseido's advanced research on the skin's nocturnal activity.

SAKURAResist Technology
MultiBright Technology

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83%

Felt that uneven tone decreased through the use of the cream.

81%

Felt that spots decreased through the use of the cream.

Testing conducted by an independent laboratory on 109-120 Asian women. Result after 4 weeks.

Luminizing Surge

This emulsion-type brightening surge creates an invisible power veil that protects skin while infusing it with intensive ingredients.

SAKURAResist Technology
Luminizing Surge Technology

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86%

Felt that it was effective on dark spots that changes its darkness depending on the skin condition or the weather.*1

95%

Felt that it sustains moisturizing benefits.*2

Testing conducted by an independent laboratory on 99-120 Asian women. *1: Result after 12 weeks. *2: Result after 4 weeks.

Luminizing Infuser

An essence-rich brightening lotion that gently and deeply infuses the skin with intensive ingredients.

SAKURAResist Technology
Deep Infuse Technology

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93%

Felt that it deeply infused skin with moisture and beneficial ingredients.*1

85%

Felt that it regenerated the beautiful bright complexion.*2

Test conducted by an independent laboratory on 107-118 Asian women. *1: Result after 4 weeks. *2: Result after 8 weeks.

For exponentially brighter radiance

Adding ULTIMUNE to brightening skincare regimen can immediately improve your skin by providing a much-needed defensive combatant, maximizing your skin's natural inner beauty.

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